Digital Marketing | SEO | SEM | SMM

  • 7 Penguin-safe Backlink Building Tips

    Backlinks are an integral part of search engine optimization, playing a part in how your website ranks in the SERPs and increasing your online visibility.  In years past even if your site didn’t have a lot of content, if you had enough backlinks you could still rank well for your keywords. Before pandas and penguins […]

  • SEO Implementation Checklist

    Before a new site goes live, it’s always wise to have the SEO specialist check it over to make sure the basics are covered and the site can hit the ground running. While most designers and developers are awesome at designing and creating, they’re often too busy to pay attention to the SEO side of […]

  • Why You Need To Be Doing Social Media Marketing

    My official title is SEO/Online Marketing Coordinator. It’s my responsibility to get my client’s website ranking higher in the SERPs and generating more quality traffic, which then turns into more leads and eventually more sales. In addition to the on-page SEO (code, content, site structure, etc.) I do, I’m also responsible for the off-page SEO and […]

  • Tips for Managing Your Restaurant’s Social Media Marketing

    It’s no secret that social media has a significant presence in the world. Whether the effect is felt by the individual person or on an entire business, it’s certainly there. When people are checking on their social media accounts, they’ll likely browse some review sites, such as Yelp or Urban Spoon, too. How can restaurant […]

  • Five Online Marketing Strategies for Restaurants

    Devising an online marketing strategy for a restaurant is different than if you were creating one for a retail store or other service-based industry.  When people go to a store or bank, it’s for a specific reason – they need shoes or have to pay bills. When people go to restaurants, bars and lounges, they choose […]