Search Engine Optimization (SEO) is the process of increasing your website’s natural (i.e. not paid) visibility on the search engines. By ranking well on the search engine results pages, people will be able to find you when they search for goods and services.
In the old days (1990′s) the adage of “If you build it, they will come” worked because there weren’t too many business websites online. The latest data estimates the number of websites on the Internet at 346,004,403. That’s a lot of competition to get to number one!
Search Engine Optimization incorporates various techniques, both on and off page, to increase your website’s rankings with the search engines. Search engines employ various algorithms to crawl the Internet and categorize the information found. To ensure that your website is found and listed for all the right reasons, you need to optimize your website for what the search engines are looking for.
Search Engine Optimization Management
Do it once and forget it? Not so in the world of SEO. In order to get your company’s website to the first page of the search engine’s results and keep it there, you need to have a long-term plan in place. Search Engine Optimization should be an ongoing part of your online marketing plan that incorporates the hundreds of techniques to increase your site’s rank.
Let me help you achieve your long-term goals by managing your website’s ongoing Search Engine Optimization.