The internet will soon undergo one of the biggest changes it has ever seen with the launch of new generic top-level domains. This will see traditional extensions such as .com joined by more specialized names like .business. One of the impacts of the move will be to allow brands to host their websites on “vanity” [...]
Unless you’re living under a rock, you should have already caught the breeze that Google has again shaken up the internet marketing community. The most recent Penguin update caused some webmasters to have mixed reactions. Others felt they were again smitten by the update, while some chose to be nonchalant about it. As always, the [...]
The CEO of any business is supposed to be its head and leader. One of the developments in the business world today though is that many of these individuals are falling behind on their responsibilities. Many CEOs are from a past generation, and they have yet to adopt many of the new technologies that are [...]
I recently restarted my freelance career as a SEO and online marketing extraordinaire! After setting up my business (finding clients, doing presentations, finding an accountant, etc.), I settled down to sourcing my SEO software. Having previously worked with an agency, you use their SEO tools and software for metrics and reporting. Working on my own, [...]
‘We want to go viral’ is one of the client requests most feared by any media or PR professional. Certainly, it’s little wonder – given the popularity of internet sensations like Gangnam Style, Grumpy Cat and the latest pandemic of ‘Harlem Shake’ videos – that companies should want to harness the popularity of internet memes. [...]
