Unless you’re living under a rock, you should have already caught the breeze that Google has again shaken up the internet marketing community. The most recent Penguin update caused some webmasters to have mixed reactions. Others felt they were again smitten by the update, while some chose to be nonchalant about it. As always, the [...]
The CEO of any business is supposed to be its head and leader. One of the developments in the business world today though is that many of these individuals are falling behind on their responsibilities. Many CEOs are from a past generation, and they have yet to adopt many of the new technologies that are [...]
I recently restarted my freelance career as a SEO and online marketing extraordinaire! After setting up my business (finding clients, doing presentations, finding an accountant, etc.), I settled down to sourcing my SEO software. Having previously worked with an agency, you use their SEO tools and software for metrics and reporting. Working on my own, [...]
‘We want to go viral’ is one of the client requests most feared by any media or PR professional. Certainly, it’s little wonder – given the popularity of internet sensations like Gangnam Style, Grumpy Cat and the latest pandemic of ‘Harlem Shake’ videos – that companies should want to harness the popularity of internet memes. [...]
I recently did a search engine optimization audit on a new client’s website. They had just ended their contract with their previous SEO company and were looking for a fresh perspective. As I loaded their site and began to delve into it, I noticed a few things that were probably holding them back in [...]