Pinterest is the newest social media darling online. Its simple premise has helped it to quickly increase its membership to 11.1 million users as of February 2012. Depending on where you look, between 82% and 97% of its members are women, which is easy to understand if you’ve ever been on the site. Before you run […]
Whatever happens in the House of Commons is generally not on the minds of most Canadians, especially those under the age of 30. Bill C-30 changed all that last week. The bill aims to give police easier access to information about Internet users. The government says it’s needed as a means to protect children from […]
It’s been a very busy 10 days since I took over as Social Media Manager at Travel With Somebody. I’ve been busy blogging and commenting and Facebooking and twittering and stumbling and pinning and . . . . As I was telling a fellow web designer about what I’ve been up to thus far, she […]
This weekend I’ll be taking over as Social Media Manager for travelwithsomebody.com, a local internet start-up. It’s a fairly new travel buddy site that requires more interaction and public awareness about it and its services. After studying the site and a few of it’s biggest competitors, I realized that their social media marketing plan thus far is […]
You got yourself a [enter social media platform here] account, now what? If you’re new to the world of social media and how it relates to business, keep reading. I can help to clear the confusion; getting you started on the right track and managing your social media accounts. Managing Your Social Media Accounts Your […]
Pinterest now offers secret boards to its users. For those who don’t know what Pinterest is – where have you been??? Pinterest is the year’s breakout social media, lagging behind only Facebook and Twitter. It’s the place where you can pin photos and videos of your favourite things for the world to see (similar to Flickr but […]
Social media marketing will continue to be a growing trend in internet marketing in 2013. If you have not embraced social media marketing for your business, you need to start immediately as it is one of the best ways to drive traffic to your website. However, to get the most out of your social media […]
As you begin your new career as a social media manager/coordinator/specialist it may all seem a bit overwhelming. Develop a healthy and effective social media marketing mindset before you start to increase your chance of success and reduce the learning curve. 19 Tips to Develop a Healthy and Effective Social Media Marketing Mindset Social media […]
My official title is SEO/Online Marketing Coordinator. It’s my responsibility to get my client’s website ranking higher in the SERPs and generating more quality traffic, which then turns into more leads and eventually more sales. In addition to the on-page SEO (code, content, site structure, etc.) I do, I’m also responsible for the off-page SEO and […]
It’s no secret that social media has a significant presence in the world. Whether the effect is felt by the individual person or on an entire business, it’s certainly there. When people are checking on their social media accounts, they’ll likely browse some review sites, such as Yelp or Urban Spoon, too. How can restaurant […]