Date: April 5, 2018 Executive Summary This report analyzes the importance of the professional social network LinkedIn in the future success for post-secondary marketing students by investigating the demographics of the social network, success others… Read More »LinkedIn: The importance it plays in the future success of post-secondary marketing students
Comparing Target Canada’s Failed Entry into Canada and Canadian Tire’s Failed Entry into the US Date: January 24, 2019 This report will compare two market entry B2C failures. The first is Target’s failed entry into… Read More »Market Entry B2C Failures
Date: March 14, 2019 Introduction This paper will explore the history, growth, and market entry strategies (both for the United States and internationally) for Stantec. In its 65-year history, the firm has grown from being… Read More »Stantec: Achieving Success in the United States and Internationally
Date: June 30, 2019 Abstract The Belt and Road Initiative (BRI) was created by China in 2013 to increase and strengthen trade, infrastructure, and cooperation. The initiative has two main arms: the Silk Road Economic… Read More »Analysis of the Impact of China’s Belt Road Initiative on Canada
The title tags you use for your website are very important and should be an integral part of your SEO strategy. The page’s title tag shows up in the search results and influences how high… Read More »Common Title Tag Mistakes to Avoid
7. Use a sitemap, especially if your site is large and extensive. Sitemaps are the core of Search Engine Friendly Design and search engines love them. Sitemaps give visitors and search engines an organized and… Read More »The Final 4 Tips for Website Optimization
5. Use your keywords throughout the site’s content, especially in the page’s title tags. Remember those keywords you researched? Use them here. Don’t stuff the content full of keywords though, because the search engines will… Read More »Website Optimization Tips #5 and #6
For the past year, I’ve been studying SEO and SEM. In that time I’ve read countless articles, blogs, essays, comments and pretty much everything I could find for tips on how to get higher rankings… Read More »Website Optimization Tips
Pinterest is the newest social media darling online. Its simple premise has helped it to quickly increase its membership to 11.1 million users as of February 2012. Depending on where you look, between 82% and 97%… Read More »Pinterest – is it the platform for you?
Whatever happens in the House of Commons is generally not on the minds of most Canadians, especially those under the age of 30. Bill C-30 changed all that last week. The bill aims to give… Read More »Social Media and The New Generation