7. Use a sitemap, especially if your site is large and extensive. Sitemaps are the core of Search Engine Friendly Design and search engines love them. Sitemaps give visitors and search engines an organized and understandable guide to what’s on your site. 8. Make sure the site address is simple and indicative of the company, […]
5. Use your keywords throughout the site’s content, especially in the page’s title tags. Remember those keywords you researched? Use them here. Don’t stuff the content full of keywords though, because the search engines will see this. 6. For physical companies (not virtual) keywords must include location. If the clientele is local, use the local […]
For the past year, I’ve been studying SEO and SEM. In that time I’ve read countless articles, blogs, essays, comments and pretty much everything I could find for tips on how to get higher rankings and greater exposure for my sites. The amount of information out there is overwhelming! So to make things easier for […]
Pinterest is the newest social media darling online. Its simple premise has helped it to quickly increase its membership to 11.1 million users as of February 2012. Depending on where you look, between 82% and 97% of its members are women, which is easy to understand if you’ve ever been on the site. Before you run […]
Whatever happens in the House of Commons is generally not on the minds of most Canadians, especially those under the age of 30. Bill C-30 changed all that last week. The bill aims to give police easier access to information about Internet users. The government says it’s needed as a means to protect children from […]
This weekend I’ll be taking over as Social Media Manager for travelwithsomebody.com, a local internet start-up. It’s a fairly new travel buddy site that requires more interaction and public awareness about it and its services. After studying the site and a few of it’s biggest competitors, I realized that their social media marketing plan thus far is […]
Facebook is the largest social network in the world and the one most preferred by businesses when planning their social media strategy. The platform is useful for small, local businesses because it reaches the widest range of age groups and is viewed as more personal while a platform like Twitter is better for generating traffic […]
You got yourself a [enter social media platform here] account, now what? If you’re new to the world of social media and how it relates to business, keep reading. I can help to clear the confusion; getting you started on the right track and managing your social media accounts. Managing Your Social Media Accounts Your […]
Twitter is a great tool that lets you connect with your clients, to follow others in your field and to keep you up to date on the news and trends – all in 140 characters or less. Need help getting started on Twitter? Read on. Twitter Lingo: DM (direct message), hashtag, trending, RT (retweet), @reply, […]
Pinterest now offers secret boards to its users. For those who don’t know what Pinterest is – where have you been??? Pinterest is the year’s breakout social media, lagging behind only Facebook and Twitter. It’s the place where you can pin photos and videos of your favourite things for the world to see (similar to Flickr but […]