7. Use a sitemap, especially if your site is large and extensive. Sitemaps are the core of Search Engine Friendly Design and search engines love them. Sitemaps give visitors and search engines an organized and understandable guide to what’s on your site. 8. Make sure the site address is simple and indicative of the company, […]
5. Use your keywords throughout the site’s content, especially in the page’s title tags. Remember those keywords you researched? Use them here. Don’t stuff the content full of keywords though, because the search engines will see this. 6. For physical companies (not virtual) keywords must include location. If the clientele is local, use the local […]
For the past year, I’ve been studying SEO and SEM. In that time I’ve read countless articles, blogs, essays, comments and pretty much everything I could find for tips on how to get higher rankings and greater exposure for my sites. The amount of information out there is overwhelming! So to make things easier for […]
Recently comScore released October’s search engine rankings for the US market. Of the 20.3 billion total core search queries that were conducted in October, a staggering 66.2% were performed on Google sites, up 0.8% from September. The others, in descending order: Yahoo! Sites 16.3% Microsoft Sites 13.6% Ask Network 2.6% AOL Inc 1.4% Moral of […]
You’ve started your own blog to showcase your knowledge and build your online brand awareness, now what? The adage of build it and they will come doesn’t apply to the online world where there are billions of websites for people to surf. By ensuring that your blog is as efficient and socially friendly as possible, you can […]
Life would be nice and easy for SEO practitioners everywhere if all the search engines used the same signals to rank your website Maybe not easy but definitely a lot simpler. The first rule of SEO: nothing is ever easy. Google is the ruler of the internet and all things search engine. We all know […]
Search Engine Optimization is the practice of increasing your website’s position in the search engine’s results pages, thereby increasing your traffic from the search engines and increasing your visibility. While the SEO language isn’t as technical as in web design or programming, some of the terms can have you scratching your head as you delve into the […]
Unless you’re living under a rock, you should have already caught the breeze that Google has again shaken up the internet marketing community. The most recent Penguin update caused some webmasters to have mixed reactions. Others felt they were again smitten by the update, while some chose to be nonchalant about it. As always, the […]
ICANN recently introduced a slew of new generic top-level domains beyond the old standards of .com, .net, .org, and the other domain extensions to which we’ve grown accustomed. Many local businesses are wondering what effects these new gTLDs will have on their site’s ranking, should they choose to implement .museum, .love, .gallery, or one of […]
I recently restarted my freelance career as a SEO and online marketing extraordinaire! After setting up my business (finding clients, doing presentations, finding an accountant, etc.), I settled down to sourcing my SEO software. Having previously worked with an agency, you use their SEO tools and software for metrics and reporting. Working on my own, […]