Whatever happens in the House of Commons is generally not on the minds of most Canadians, especially those under the age of 30. Bill C-30 changed all that last week. The bill aims to give police easier access to information about Internet users. The government says it’s needed as a means to protect children from […]
This weekend I’ll be taking over as Social Media Manager for travelwithsomebody.com, a local internet start-up. It’s a fairly new travel buddy site that requires more interaction and public awareness about it and its services. After studying the site and a few of it’s biggest competitors, I realized that their social media marketing plan thus far is […]
Facebook is the largest social network in the world and the one most preferred by businesses when planning their social media strategy. The platform is useful for small, local businesses because it reaches the widest range of age groups and is viewed as more personal while a platform like Twitter is better for generating traffic […]
You got yourself a [enter social media platform here] account, now what? If you’re new to the world of social media and how it relates to business, keep reading. I can help to clear the confusion; getting you started on the right track and managing your social media accounts. Managing Your Social Media Accounts Your […]
Social media marketing will continue to be a growing trend in internet marketing in 2013. If you have not embraced social media marketing for your business, you need to start immediately as it is one of the best ways to drive traffic to your website. However, to get the most out of your social media […]
As you begin your new career as a social media manager/coordinator/specialist it may all seem a bit overwhelming. Develop a healthy and effective social media marketing mindset before you start to increase your chance of success and reduce the learning curve. 19 Tips to Develop a Healthy and Effective Social Media Marketing Mindset Social media […]
My official title is SEO/Online Marketing Coordinator. It’s my responsibility to get my client’s website ranking higher in the SERPs and generating more quality traffic, which then turns into more leads and eventually more sales. In addition to the on-page SEO (code, content, site structure, etc.) I do, I’m also responsible for the off-page SEO and […]
It’s no secret that social media has a significant presence in the world. Whether the effect is felt by the individual person or on an entire business, it’s certainly there. When people are checking on their social media accounts, they’ll likely browse some review sites, such as Yelp or Urban Spoon, too. How can restaurant […]
The CEO of any business is supposed to be its head and leader. One of the developments in the business world today though is that many of these individuals are falling behind on their responsibilities. Many CEOs are from a past generation, and they have yet to adopt many of the new technologies that are […]
In today’s society everyone has to rely on their personal reputation for career advancement and success, whether you work for yourself or for others. It’s a competitive marketplace and you need to use every advantage you can get. Your personal brand encompasses your reputation, your knowledge and your associations; and it’s what most people will […]