Pinterest is the newest social media darling online. Its simple premise has helped it to quickly increase its membership to 11.1 million users as of February 2012. Depending on where you look, between 82% and 97% of its members are women, which is easy to understand if you’ve ever been on the site. Before you run […]
Whatever happens in the House of Commons is generally not on the minds of most Canadians, especially those under the age of 30. Bill C-30 changed all that last week. The bill aims to give police easier access to information about Internet users. The government says it’s needed as a means to protect children from […]
It’s been a very busy 10 days since I took over as Social Media Manager at Travel With Somebody. I’ve been busy blogging and commenting and Facebooking and twittering and stumbling and pinning and . . . . As I was telling a fellow web designer about what I’ve been up to thus far, she […]
This weekend I’ll be taking over as Social Media Manager for travelwithsomebody.com, a local internet start-up. It’s a fairly new travel buddy site that requires more interaction and public awareness about it and its services. After studying the site and a few of it’s biggest competitors, I realized that their social media marketing plan thus far is […]
Facebook is the largest social network in the world and the one most preferred by businesses when planning their social media strategy. The platform is useful for small, local businesses because it reaches the widest range of age groups and is viewed as more personal while a platform like Twitter is better for generating traffic […]
You got yourself a [enter social media platform here] account, now what? If you’re new to the world of social media and how it relates to business, keep reading. I can help to clear the confusion; getting you started on the right track and managing your social media accounts. Managing Your Social Media Accounts Your […]
Twitter is a great tool that lets you connect with your clients, to follow others in your field and to keep you up to date on the news and trends – all in 140 characters or less. Need help getting started on Twitter? Read on. Twitter Lingo: DM (direct message), hashtag, trending, RT (retweet), @reply, […]
Social media marketing will continue to be a growing trend in internet marketing in 2013. If you have not embraced social media marketing for your business, you need to start immediately as it is one of the best ways to drive traffic to your website. However, to get the most out of your social media […]
You’ve started your own blog to showcase your knowledge and build your online brand awareness, now what? The adage of build it and they will come doesn’t apply to the online world where there are billions of websites for people to surf. By ensuring that your blog is as efficient and socially friendly as possible, you can […]
Unless you’re living under a rock, you should have already caught the breeze that Google has again shaken up the internet marketing community. The most recent Penguin update caused some webmasters to have mixed reactions. Others felt they were again smitten by the update, while some chose to be nonchalant about it. As always, the […]