7. Use a sitemap, especially if your site is large and extensive. Sitemaps are the core of Search Engine Friendly Design and search engines love them. Sitemaps give visitors and search engines an organized and understandable guide to what’s on your site. 8. Make sure the site address is simple and indicative of the company, […]
Twitter is a great tool that lets you connect with your clients, to follow others in your field and to keep you up to date on the news and trends – all in 140 characters or less. Need help getting started on Twitter? Read on. Twitter Lingo: DM (direct message), hashtag, trending, RT (retweet), @reply, […]
I recently did a search engine optimization audit on a new client’s website. They had just ended their contract with their previous SEO company and were looking for a fresh perspective. As I loaded their site and began to delve into it, I noticed a few things that were probably holding them back in their […]
Daily deal and group buying sites are currently all the rage for price-savvy consumers looking for the best deals and to try new products or services for minimal cost. If you’re unsure of what these are, here’s a breakdown: Companies offer specific products or services at deeply discounted prices to people who register with the deal-of-the-day […]
As you begin your new career as a social media manager/coordinator/specialist it may all seem a bit overwhelming. Develop a healthy and effective social media marketing mindset before you start to increase your chance of success and reduce the learning curve. 19 Tips to Develop a Healthy and Effective Social Media Marketing Mindset Social media […]
Everyone decides to use press release for commercial new online business. The online press release syndication is a most widely used tool for small as well as large businesses without involving big budgets for the newswire. While the pioneer purpose of a news release is to get exposure to the Web. Do you want to […]
‘We want to go viral’ is one of the client requests most feared by any media or PR professional. Certainly, it’s little wonder – given the popularity of internet sensations like Gangnam Style, Grumpy Cat and the latest pandemic of ‘Harlem Shake’ videos – that companies should want to harness the popularity of internet memes. […]
The CEO of any business is supposed to be its head and leader. One of the developments in the business world today though is that many of these individuals are falling behind on their responsibilities. Many CEOs are from a past generation, and they have yet to adopt many of the new technologies that are […]
Effective business marketing strategies are about utilizing a broad spectrum of marketing opportunities so that no potential customer is missed. Ideally, by taking advantage of multiple systems and utilizing proven technology to reach your targeted audience, you’ll theoretically be able to maximize your reach and draw in targeted business from multiple avenues in a way […]
In today’s society everyone has to rely on their personal reputation for career advancement and success, whether you work for yourself or for others. It’s a competitive marketplace and you need to use every advantage you can get. Your personal brand encompasses your reputation, your knowledge and your associations; and it’s what most people will […]