The internet will soon undergo one of the biggest changes it has ever seen with the launch of new generic top-level domains. This will see traditional extensions such as .com joined by more specialized names like .business. One of the impacts of the move will be to allow brands to host their websites on “vanity” […]
Daily deal and group buying sites are currently all the rage for price-savvy consumers looking for the best deals and to try new products or services for minimal cost. If you’re unsure of what these are, here’s a breakdown: Companies offer specific products or services at deeply discounted prices to people who register with the deal-of-the-day […]
As you begin your new career as a social media manager/coordinator/specialist it may all seem a bit overwhelming. Develop a healthy and effective social media marketing mindset before you start to increase your chance of success and reduce the learning curve. 19 Tips to Develop a Healthy and Effective Social Media Marketing Mindset Social media […]
My official title is SEO/Online Marketing Coordinator. It’s my responsibility to get my client’s website ranking higher in the SERPs and generating more quality traffic, which then turns into more leads and eventually more sales. In addition to the on-page SEO (code, content, site structure, etc.) I do, I’m also responsible for the off-page SEO and […]
In today’s society everyone has to rely on their personal reputation for career advancement and success, whether you work for yourself or for others. It’s a competitive marketplace and you need to use every advantage you can get. Your personal brand encompasses your reputation, your knowledge and your associations; and it’s what most people will […]
Cross-linking Social Media Platforms Once you start to build up your social media presence, it’s important to cross-link them so you can gain as much exposure as possible. By adding a Twitter tab to your Facebook fan page, you increase the number of ways people can find you. When your online visibility increases, you increase the amount of traffic […]